Seminar Detail
| Date | 12th May 2010 |
| Start Time | 10:00 |
| End Time | 10:40 |
| Stream | MARKETING & INSIGHT |
| Title | The editorial approach: how focusing on the market creates cultural credibility. |
| Speakers | Susie Stubbs, Project Co-ordinator, Manchester Museums Consortium |
| Nine museums in Manchester recently launched online magazine and city guide, www.creativetourist.com. Designed to encourage visits to Manchester, Creative Tourist is market-led. It takes an editorial approach, only profiling events that appeal to the market. It has created a credible, cultural brand that has gained global attention. It uses open source and social media platforms to do so. And it has created a new model for museums marketing that is changing the way Manchester's museums do business. Find out more about Creative Tourist - and how you can apply the lessons learned in Manchester to your own venue. | |
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40 Free Seminars
The Museums & Heritage Show has the inudstry's most comprehesnive programme of free seminars and workshops. Each day, you will find three diffferent, focused, streams of sessions offering advice, inspiration and expertise for all.
