Social Media Lab

Museums and other visitor attractions are starting to broaden their online advertising mix, and are opting to run some amazing social media campaigns. Gone are the days of slapping a banner ad on a site, instead social media campaigns take full advantage of the web’s unique properties such as interactivity, community-building, and the ability to specialise local offers.

As such, social media is possibly the most important piece of equipment in the marketers tool box but how do we ensure that we are using it to its best advantage?
 

Have you ever walked out of a social media seminar with lots of ideas about what your organisation needs to do but with no idea where or how to start? Look no further, the Social Media Lab at this year’s Museums & Heritage Show will show you exactly what you need to do and precisely how to do it. Bring your laptop along and receive one-on-one time with social media experts who will walk you through any aspect of social media from the building of your own Facebook page, starting your very own blog, knowing what to tweet and how to increase your followers and fans.

The Social Media Lab is delivered in partnership with Sounddelivery, an award-winning digital media training and production agency. Sounddelivery are passionate about storytelling and their goal is to help organisations find new and exciting ways to bring their stories to life and reach new audiences.

With a strong track record in developing and delivering practical, skills-based digital and social media workshops, they have trained hundreds of staff working for museums and heritage organisations to create the following:

• podcasts
• blogs
• digital stories
• social networks
• social media to inspire audiences

For more information on Sounddelivery and the work they have carried out within the cultural and heritage sector please visit their website - www.sounddelivery.org.uk